Blue Entity Technologies is a web development and design team based in the Philippines, dedicated to crafting dynamic, engaging websites that elevate brands. I collaborated on their branding and website design alongside Dan Tatualla, my fellow design lead and co-founder of Blue Entity. The website underwent several iterations and has been a work in progress since December 2023. Together, we brainstormed and developed the design system and website, ensuring it aligned with the vision and mission of Blue Entity.
Role:
UI/UX Designer/Co-Design Lead
Industry:
Software Development
Duration:
6 months
Challenges
Aligning with the Space branding: Balancing futuristic visuals with brand consistency was key in capturing the essence of space, requiring thoughtful use of colors, typography, and imagery.
Captivating Design: The goal was to create a visually engaging and functional design that draws users in and keeps them engaged while resonating with the target audience.
Scalability: Ensuring the design could grow seamlessly with future features and content without losing performance or aesthetic consistency was a critical challenge.
Constant changes with the Project: The project faced frequent shifts in direction, requiring quick adaptations in design and strategy. This dynamic environment demanded flexibility from the team to align with evolving goals.
My Approach
Discovery Phase
Research: Conducted thorough market analysis to gain insights into competitors' offerings and current trends in the design and development field.
Team Discussion: Engaged in collaborative discussions with the team to align on the mission and vision of Blue Entity Technologies, focusing on their aspirations for the brand's visual identity.
Design and Development
UI/UX Design: Created a website that embodies the team’s vision for a captivating space-inspired design, engaging users while effectively showcasing the services offered.
Constant Collaboration with Co-designer: The website build required ongoing communication with my co-designer to ensure alignment on ideas, plans, and schedules.
Creating Assets: All illustrations on the website were created collaboratively by me and my co-designer. Working with the developers, we also defined the website's animation flow.
Design Hand-off: We provided developers with a comprehensive design system that included all website components, branding elements, animation notes, illustrations, and additional design documentation.
Testing and Iteration
Quality Assurance: Performed thorough QA testing on the website to verify optimal performance and responsiveness of each component, ensuring that the designs were meticulously implemented. Feedbacks were passed to the developers.
Results
The website was successfully launched and is now being used by the team to introduce themselves to their target market, while also showcasing their design and development skills. It serves as a valuable addition to their portfolio, having been developed collaboratively by team members.
Future Plans
Continuous Improvement: Although the website is now complete, the team remains vigilant for opportunities to update and enhance it. This includes the potential addition of new sections and pages to showcase client work in the future.
Conclusion
In conclusion, the successful launch of the website stands as a testament to the team's vision brought to life through thoughtful design. This platform effectively introduces the market offerings and showcases exceptional design and development skills. With a focus on continuous improvement, the site is set to evolve, embracing future opportunities and enhancements to highlight its capabilities.
